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Color plays an important in our lives. Whether we realize it or not, how we perceive color in the world affects our emotions. This can be organic as we explore nature or eat a meal, or it can be something that is carefully orchestrated in a commercial setting. The use of color is critical to a successful user experience and is something we focus on here at Alliance Systems. We often rely on the Psychology of Color to help guide us to craft a meaningful UX and UI.