User Experience (UX)
Everything we do, everything we touch, is focused on the User Experience! Our team has spent decades designing for great user experiences, and all that we do is measured against that goal.
Our approach is both analytical and artistic. We ground ourselves with good discovery and follow with human-centered designs that are beautiful, highly-functional and intuitive.
Design Thinking, also known as Human-Centered design means focusing on the user. We look at the problem from the users’ perspective and focus on their pain points, their needs, and motivations. This starts with a fundamental empathy for the users – to look at a problem from their perspective, and to design with those needs in mind. It continues with defining the problem, ideation, and prototyping, and testing everything along the way.
We call it “Falling in Love with the Problem”, which means that the everything starts by embracing what the problem truly is, and only then can you work towards a solution.
User Experience Design (UXD)
The reality is that you can’t really design a user experience – that’s subjective. However, we all intuitively understand what makes a good experience and a bad one. We learn to recognize, and anticipate the user's needs and wants, and to give them something to delight them before they expect it.
Good UXD comes from an interface design process that anticipates and fulfills what the user needs with a carefully crafted digital experience. When done right, that process is invisible and seamless.
User Interface Design (UI)
Great user interfaces have many things in common, including anticipating the user's needs, flexibility, good use of color and our overriding principle, “Don’t make them think!”.
When we say, don’t make them think, what mean is that if the user is forced to try to figure out what they need to do next within an interface, we have begun to fail. It is our task, as interface designers, to ensure that the user is guided at every step of the way, and they don’t need to ponder what they have to do next. We anticipate the user’s needs and present them with the right tools to accomplish their goals throughout the application.